Apple’s Clash with EU Over Digital Markets Act Sparks Ecosystem Concerns
Apple has intensified its public feud with European regulators, framing new competition rules as an existential threat to its integrated hardware-software ecosystem. The iPhone Maker claims EU's Digital Markets Act undermines its ability to deliver what senior VP Greg Joswiak calls the "magical, innovative experience" customers expect.
The conflict comes after a €500 million antitrust fine in March 2024, with Brussels now demanding Apple open its walled garden to third-party apps, accessories, and services. Core battlegrounds include cross-platform messaging compatibility, alternative app stores, and AirDrop interoperability with non-Apple devices.